China Toy Expo
(CTE) 2026 – Shanghai, China
The China Toy Expo (CTE) 2026 in Shanghai is the leading professional toy industry exhibition in Asia, bringing together global buyers, distributors, brand licensors, and manufacturers across the full spectrum of children’s products and entertainment. As China’s largest toy trade fair, CTE showcases a comprehensive range of toys, games, preschool products, licensed IP merchandise, hobby collectibles, and educational STEAM products. For businesses seeking to source high-quality toys directly from verified Chinese factories — or explore OEM, ODM, and private-label opportunities — the China Toy Expo is an essential event.
At China Business Gateway, we assist international buyers in planning, attending, and sourcing at CTE, ensuring productive negotiations, reliable supplier verification, and smooth communication at every stage.
Overview of China Toy Expo
Founded in 2002 and held annually in Shanghai, the China Toy Expo has grown into the premier sourcing platform for the global toy and children’s products industry. The event is organized by the China Toy and Juvenile Products Association and is strategically scheduled alongside the China Kids Expo and China Preschool Expo, creating a massive, interconnected marketplace with suppliers from every major production region in China. CTE places strong emphasis on new product launches, innovation showcases, brand licensing opportunities, and export-ready manufacturers who supply major global retail chains.
Dates and Venue
The China Toy Expo 2026 will take place at the Shanghai New International Expo Centre (SNIEC) — a modern, spacious exhibition venue located in Pudong, easily accessed from both airports and major business districts. Official dates will be confirmed closer to the event. We provide support with exhibition registration, hotel booking, transportation arrangements, entrance passes, and on-site guidance to ensure a smooth and efficient visit.
Date : October 2026 (Exact Date TBC)
What to Expect at CTE 2026
Visitors to CTE can expect a market-focused environment where business discussions take place directly with factory decision-makers, designers, and export teams. Many exhibitors offer OEM and private-label customization, enabling distributors and retailers to develop unique product lines. The expo places strong emphasis on educational toys, STEM learning kits, sustainable and eco-friendly materials, smart toys, and licensed character merchandise, reflecting global trends in child development and entertainment. Attendees can explore dedicated demonstration areas, new product showcases, and regional pavilions representing China’s major toy manufacturing hubs such as Guangdong, Zhejiang, and Shandong — providing visibility into both large-scale production capabilities and niche specialty producers. The event also offers valuable opportunities to compare product quality, evaluate factory reliability, negotiate pricing, and build long-term supply relationships.
How to Join
Ready to attend China toy expo with expert support? We help you shortlist reliable suppliers, schedule meetings, and negotiate effectively — ensuring your visit is productive and stress-free.